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May 12, 2015

Hot off the Press – “Throw-and-Shoot” Camera, Lily, Debuts Available for Pre-Order on May 12

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Written by: Lawrence

A few days ago, I was fortunate enough to meet Antoine, the CEO of Lily for a media preview of Lily. Even though it was just a prototype, I must say that I am thoroughly impressed with it’s potential for use in not only in a personal capacity while out on the beach surfing or out in the mountains during the winter and snowboarding but also in a professional capacity. Imagine, using the Lily for also weddings and other events in a commercial forum. The potential is limitless. I am truly excited to get my hands on one to tell you all about it once it is released. Look out for the video footage of the media preview of the Lily soon.

Check out the official press release below with promo video:


“Throw-and-Shoot” Camera, Lily, Debuts

Available for Pre-Order at on May 12


(Menlo Park, CA) Lily, a company pioneering easy-to-use, self-flying cameras, today debuted the Lily

Camera, the world’s first throw-and-shoot that flies itself. Initiated with a simple throw in the air, the

Lily Camera automatically follows its owner, capturing stunning footage and high definition images

while hovering in place or flying at speeds up to 25 mph. The camera, completely engineered for

tough aerial and water environments, is well suited for outdoor action sports enthusiasts and for

anyone who just wants a simple, fun way to record and share their everyday activities. Leveraging

advanced computer vision algorithms and GPS, the Lily Camera intelligently tracks its owner, following

his/her every move. With autonomous flight, Lily expands creative shooting opportunities well

beyond single point of view handheld and action cameras.

Now totally free from having to hold or maneuver a camera, the Lily owner can be featured and

included in all shots from casual outdoor activities to travel, snow, surf, golf, hiking, boating, and

“Point-and-shoot devices, action cameras, camcorders, and DSLRs have served us well on the ground

and attached to drones, but we’ve always wanted a richer, more contextual point of view,” says

Balaresque. “Lily automatically creates exciting close range photos and wide, cinematic shots

previously reserved for professional filmmakers.”

● Throw it in the air to start shooting

● Flies itself, no controller required

● Sleek design, fits in any backpack, weighing 2.8 lbs

● Photos: 12 MP, Video: 1080p @ 60fps / 720p @ 120fps

● Sony IMX117 1/2.3’’ image sensor

● Programmable flight paths via mobile app

● 20 minutes of flight time

● Optimal flying range: Outdoors 10-30 ft, up to 25 mph

● Audio recording from tracking device

● Complies with FAA guidelines


The Lily Camera has a highly technical yet personal relationship with its owner. The owner wears a

tracking device that relays his/her position, distance, and speed.


This proprietary technology enables

Lily to fly completely autonomously, always keeping its owner in the shot and delivering smooth

footage. Lily is also programmable and can receive directions via the tracking device or the mobile app

for more granular controls. The camera is able to follow, loop, zoom, fly out, hover, and more.


Fully waterproof with a sleek design, the Lily Camera is hardy enough to withstand challenging winds

and water. “Home base” to Lily is the owner’s hand. Via the tracking device, the owner summons Lily

to make a graceful palm landing. That same tracking device also enables audio recording that is

automatically synced with the camera’s video footage, an option not offered on conventional drones that carry a separate camera.

Pre-orders for the Lily Camera begin May 12 at $499 USD. The special pricing includes the camera and

a wrist tracking device with waterproof case. Additional accessories such as propellers, cases, etc. will

be available for purchase online. The product ships in February 2016 at a retail price of $999.

For more information and to pre-order Lily, please visit


Lily is a technology company that makes flying cameras. Its flagship product, the Lily Camera, is the

first autonomous, throw-and-shoot camera in the world. Co-founders Henry Bradlow and Antoine

Balaresque met while studying computer science and working at the UC Berkeley Robotics Laboratory.

The company, founded in 2013 and based in Menlo Park, CA is funded by top institutional and private

investors that include SV Angel, High Line Venture Partners and Upside Partnership. For more

information, please visit



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About the Author

Lawrence Atienza is a Jack of all Trades and Master of ALL. Whether it be in the realm of Advertising/Advertising operations with over 10+ years of experience to dabbling in the creative realm of photography and founding/writing for, Lawrence Atienza gives his all. You can find him on Google+,Twitter and the major social media outlets.