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FOR IMMEDIATE RELEASE                               CONTACT:  Brian Erwin

Brian_Erwin@thinktankphoto.com

707-527-0101, ext. 208

Think Tank Photo’s New Retrospective™

Soft-sided Camera and Lens Shoulder Bags

Think Tank Photo to Donate A Percentage of Sales to Fifty Crows Foundation

SANTA ROSA, CALIF – Created as an homage to classic photographers such as Henri Cartier-Bresson and Robert Frank, Think Tank Photo has created five soft-sided shoulder bags in its new Retrospective™ series.  Designed for the professional photographer that wants to remain inconspicuous in any situation, the three shoulder bags’ and two lens changer bags’ retro look mixes “Old-School” with “New-School” that is a throwback to the days when bags where visually simple but highly functional.

The Retrospective series is made up of two styles:  three Retrospective Soft-sided Camera Shoulder Bags and two Retrospective Soft-sided Lens Changer Shoulder Bags.  Their soft and supple fabrics conform to the body and feature two color options:  Pinestone Cotton Canvas and Black Poly Spun Canvas.  And, as with all Think Tank Photo gear, they are filled with innovations for today’s professional photographer.

There are three models of  Retrospective Camera Shoulder Bags—the Retrospective 10, Retrospective 20, Retrospective 30.  Their features include:

•   Carry a pro size DSLR with zoom lens attached

•   Accommodate up to a 70-200 f2.8 lens (hood reversed)

•   Front pockets hold pro size camera bodies (without lenses attached)

•   Organizer pocket built into main compartment for pens, note pad, batteries, etc.

•   Seam sealed rain cover included for protection against the elements

•   Soft, adjustable shoulder strap with cushioned non-slip pad

•   Hook and Loop “Sound Silencers” on the front flap eliminate noise while opening the bag

•   Side pockets and side webbing loops for carrying additional accessories

•   Clear business card holder and removable carrying handle

There are two models Retrospective Lens Changer Shoulder Bags—the Retrospective Lens Changer 2 and the Retrospective Lens Changer 3.  Their features include:

•   Lenses carried in separated compartments for rapid access while changing

•   Carry two or three lenses plus small accessories

•   Accommodate up to a 70-200 f2.8 lens (hood reversed)

•   Organizer built into rear pocket for pens, note pad, batteries, etc.

•   Seam sealed rain cover included for protection against the elements

•   Soft, adjustable shoulder strap with cushioned non-slip pad

•   Hook and Loop “Sound Silencers” on the front flap eliminate noise while opening the bag

•   Clear business card holder under front flap

•   Convenient carrying handle

“As camera bag designers and frontline photojournalists, we honor the role of reportage and its influence on photojournalism,” said Doug Murdoch, Think Tank Photo’s president and lead designer.  “We understand that photography is more than an assignment or a paycheck, but a way of life and an art form.  To quote Cartier-Bresson: ‘To photograph is to hold one’s breath, when all faculties converge to capture fleeting reality. It’s at that precise moment that mastering an image becomes a great physical and intellectual joy.’”

Think Tank Photo to Support Fifty Crows Foundation

Think Tank Photo is dedicating a percentage of sales of the Retrospective™ line of shoulder bags to Fifty Crows Foundation.  Fifty Crows Foundation aims to bridge the gap between venues and distribution mediums for documentary photography, and to encourage public dialogue on the issues raised through the photography.

Andy Patrick, founder and executive director of Fifty Crows Foundation, said, “Fifty Crows Foundation is very excited  to be partnering with Think Tank Photo.  Their values and ours are aligned, as we both believe that arrestingly real, timely images can be catalysts for education, cultural understanding, and social action.  Just as from its inception Think Tank made a commitment to serving the needs of digital photographers, we have embraced new media to unite communities to work together in confronting current social, political, and environmental challenges around the globe.”

Doug Murdoch of Think Tank Photo said, “We live in a time of immense dislocation, where many of the old systems of visual storytelling are being challenged.  We need to support organizations such as Fifty Crows Foundation, for it is redefining the means of distributing documentary photography so as to reach a large and diverse  public. We invite others to join with us in supporting this vitally important organization.”

To find out more about 50 Crows Foundation and to make a donation, go to: http://www.fiftycrows.org.

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Retrospective Specifications:

Retrospective 10

Colors: Pinestone & Black

• ID: 12” W x 9.5”H x 6.0”D (30.5 x 24 x 15.2 cm)
• OD: 13” W x 10.5” H x 7” D (33 x 26.7 x 17.8 cm)
• WEIGHT: 3.0 lbs (1.4 kg)

PRICE: $149.00 (US)

Retrospective 20

Colors: Pinestone & Black

• ID: 12” W x 11.75” H x 6.5” D (30.5 x 29.8 x 15.2 cm)
• OD: 13” W x 12.5” H x 7” D (33 x 30.5 x 17.8 cm)
• WEIGHT: 3.2 lbs (1.5 kg)

PRICE:  $159.00 (US)

Retrospective 30

Colors: Pinestone & Black

• ID: 15” W x 9.5” H x 6.0” D (40.6 x 24 x 15.2cm)
• OD: 16” W x 10.5” H x 7” D (43.2 x 26.7 x 17.8 cm)
• WEIGHT: 3.2 lbs (1.5 kg)

PRICE:  $179.00 (US)

Retrospective Lens Changer 2

Colors: Pinestone & Black

• ID (each lens section): 4.75” Diameter x 10” H (11.5 x 25.5 cm)
• OD: 10.25”W x 11.25” H x 5”D (26 x 28.5 x 12.5 cm)
• WEIGHT: 1.6 lbs (0.7 kg)

PRICE:  $99.00 (US)

Retrospective Lens Changer 3

Colors: Pinestone & Black

• ID (each lens section): 4.75” Diameter x 10” H (11.5 x 25.5 cm)
• OD: 15” W x 11.75” H x 5” D (38 x 30 x 12.5 cm)
• WEIGHT: 2.2 lbs (1.0 kg)

PRICE:  $119.00 (US)

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